We all know that the App Store is a bit more strict compared to other platforms such as Google Play. While this is regarded as over-controlling by many, some people hold the belief that strict rules are the only way to maintain an optimal user experience. With a new Apple settlement between developers and the […]
Today’s technological innovations have made it almost entirely unnecessary for people to step outside of their homes. Smartphones, tablets, and other electronic devices keep people consistently occupied and entertained. In the process, mobile apps have begun replacing many traditional outdoor games, from badminton and cricket to soccer and other backyard sports. At the same time, […]
As a mobile app owner, you want to let the world know about your new app in the best way possible. So, chances are you might be looking for new and effective marketing strategies that walk you through the most popular channels and promote your app in front of others. Have you ever heard of […]
Gradually, the trends are changing as the world is transforming digitally. In the present technological era, lives are becoming easier due to the growing technology. Parenting which is a tough phase of life, has now become comparatively simpler. Previously, new parents would actually look for advice from their elders, but what if somebody has no […]
So, you prepared a killer keyword list through competitor analysis and now it has come to targeting those keywords. You are very close to taking your App Store Optimization strategy to the next level. But wait… how many of your selected keywords are you targeting in your new title? Are any of them overlapping? Or perhaps you’ve […]
Reading is a culture that, even though threatened, will never die. Whether for leisure, educational, spiritual, or personal development purposes, people will always find a need for books. Several people will argue that nothing beats the feeling of holding a physical book, flipping its papers, and perceiving that distinctive book smell that draws you further […]
Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying clothes”, […]
App Advertising is a tough business. App marketers use various distribution channels, spend tons of money, and hope to become visible to prospective customers. Our Ad Intelligence data shows that the top advertising apps sometimes use up to 15 different user acquisition channels to drive more traffic to their app listing pages. Such marketing networks include traditional […]