10 great ways to promote paid mobile apps
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10 Great Ways to Promote Paid Mobile Apps
After developing an app, developers often find that the most difficult challenge comes when trying to both attract users and monetize the app. While developers may be willing to simply encourage people to sign up for their app for free, another challenge arises when they attempt to get these users to pay for premium add-ons and other content. While it may seem counterproductive to try and get users pay for an app they haven’t tried, there are ways to drive app sales and increase signups with effective advertising.
The fact is that many developers have found that users are not only willing to pay for an initial app download, but they’re also willing to spend more on additional in-app purchases. If you would like to find out how to promote paid mobile apps and how to find advertisers for your app, the following are some of the best methods available to you.
Top 10 Methods for Promoting Paid Mobile Apps
If you’re looking for the best way to advertise mobile apps, there are plenty of strategies you can try. In the process, we can help further grow your app with a step-by-step program that starts when you release your app.
1. Locate Beta Testers
You may be proud of your app after creating it and working on perfecting it, but it’s also important to make sure it’s ready for release to the general public. You’ll only hurt your app marketing efforts if people try your app, only to find that certain bugs or design issues leave them frustrated and disappointed. To make sure your app is truly good to go, you’ll need to launch a beta version. If you’re not sure how to attract beta testers, we can help you find them.
Once people have been able to test your app’s beta version, you’ll have a better idea of how it actually functions. You can then make any necessary changes before opening it up to more users.
2. Practice Good App Store Optimization (ASO)
When you first launch your app, you need to provide it with a strong app store page. Your app store description, images, and other elements need to strongly present your app to impress potential users. Otherwise, users won’t be tempted to download your app. When promoting paid mobile apps of any kind, including mobile game apps, you need to engage in good ASO practices.
You can discover what works and determine what doesn’t by conducting A/B tests for creative elements, including descriptions and screenshots. What is it that users want to see and how can you give it to them? You can then optimize your creative based on what works while getting rid of creative that falls short. You can learn more about how to optimize your app store page with the help of our helpful ASO guides.
3. Engage in Social Media Marketing
Arguably the best way to advertise mobile apps to billions of potential users, social media marketing is an invaluable tool. Whenever you want to connect with the masses, social media will come into play. Even if you have a niche audience you’re trying to reach, social media channels are key. Without the help of social media marketing, it’s nearly impossible to connect with target audiences on a large scale.
Before you develop your social media marketing strategies, it’s important to understand your users’ unique preferences. Additionally, you should use the channel that your audiences use most frequently, which will ensure you reach the people who are most likely to benefit from your app. Channels such as Facebook, Twitter, Instagram, and many others all come with their own advantages, depending on the type of app you’re marketing and the audience you want to reach.
4. Incorporate Paid Advertising
Paid advertising is highly effective and efficient if you want to get your app in front of potential users. If you’re not sure how to find advertisers for your app, there are several options available to help publicize your creation. Some potential channels for paid mobile app ads include:
- Facebook Ads — Many apps use the Facebook Ads platform because of its many targeting options.
- Promoted Tweets — If your audience is primarily on Twitter, promoted tweets can show up in people’s feeds.
- App Store Search Ads — The fact is that over 60% of app downloads come from searches on both Apple and Google app stores.
- CPI Ad Platforms — Using these platforms, you can attract more installs and signups as opposed to just clicks.
- Google Universal App Campaigns — This tool is largely helpful due to its use of machine learning technology.
- Cross-Promotion Networks — These networks are ideal if you want to use an app to promote others, particularly for mobile games.
5. Use an Effective Backlinking Strategy
Another great way to boost your app’s popularity among users is a backlinking strategy. These will start with strong ASO, followed by using various landing pages to help further increase organic rankings in search engines. For instance, you could link back to your app store page through helpful mobile app content such as blogs, forums, and guest posts on other websites.
6. Offer Free or Freemium Options for a Limited Time
If you want to get to the top of your app category and get more people to install your mobile app, getting more downloads will be crucial. However, you might not be sure how to promote paid mobile apps that people won’t be able to use for free. The easiest way to do so is to make the app free or free with in-app purchases for a brief period.
The one caveat with this strategy is that you need to be able to afford it. To better determine whether you should offer any type of free version of your app, calculate your available budget. At the same time, you’ll want to make your intentions known through effective marketing campaigns.
7. Develop a Network for PR
If you build a strong relationship with influencers and reputable professionals in your industry, you’ll go far when promoting paid mobile apps. To make the most of influencer marketing and good PR, start early and be sure to attend relevant events. Throughout these events, you can connect with others and communicate what your app is about, including its specific benefits. If you can effectively promote your app among influencers and others, you’ll get these people onboard with you as you seek to advertise your app.
Depending on the people in your network, you’ll be able to reach audiences of up to millions of loyal followers who listen to what these influencers have to say.
8. Build Out Attention-Grabbing Landing Pages
As mentioned, backlinking strategies using both app store pages and landing pages can help with rankings on Google and other platforms. When developing your landing pages, including pages on your website, make sure they include plenty of information about your app. If you can put together webpages, blog posts, and other content that provides valuable insights into your app, people will likely be engaged long before they actually get to your app store page.
9. Spread Your Message Via Word-of-Mouth Advertising
Having more people talk about and recommend your app can essentially provide free advertising for your app. For instance, influencers can share the unique creations they made using your app, showcasing its capabilities and benefits. However, it’s necessary to target users who are most likely to discuss your app with others. Another strategy you can try is guerilla marketing, which is useful for apps across a wide range of categories.
10. Make Use of Incentivized Referrals
Oftentimes, it helps to give people more incentive to promote your app. You can entice people to share your app with others with certain rewards, including in-app freebies and others. In addition, you should thank your audience for spreading the word about your app to show your appreciation. These gestures will help further get your app out there and maximize your reach.
By incorporating one or more of these strategies when promoting paid mobile apps, you’ll be able to determine the best way to advertise a mobile app based on your specific app and audience. If you’re confident in your app and believe it has a chance to thrive, don’t hesitate to ask people to pay for it as you assure them it’s worth the investment. Feel free to send us a link to your own creation and we’ll be happy to share it with our readers.