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App Marketing

Connect with Google and Facebook Ads, and start promoting your app.

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Google Ads

Run ads that encourage people
to install your app.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.

To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

Visit Google Ads
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Facebook Ads

Get more people to download
and engage with your app.

One of the easiest ways to promote your startup’s app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to get people to your app quickly.

The app installs advertising objectives, helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the traffic objective, or encourage specific actions in your app with the conversion objective.

Visit Facebook Ads

Recommended Advertising Platforms

Do you have a question? Find answers in the Knowledge Base or visit the Help Center.

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App Blog

Get the latest mobile app growth strategies, trends and updates.

June 24, 2022
What Is Product Page Optimization?

Apple’s Product Page Optimization (PPO) is among the recent exciting features for app developers and marketers. With millions of apps available on the App Store, it is getting more and more difficult to get noticed. That’s why using product page optimization would surely give you an edge over your competition. What is product page optimization? […]

June 8, 2022
Fading Mobile Games Trends and How to Replace Them

The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the future of these games. Facebook played a major role in helping mobile games gain popularity in the first place, and visions for what a new emphasis on 3D and virtual […]

May 25, 2022
11 Ways To Make Rewarded Videos For In-App Revenue More Appealing To Users

If you’re looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do so. Rewarded videos enable users to receive certain in-app rewards by viewing a short video ad for a set amount of time. Depending on the reward and the types of […]