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App Marketing

Connect with Google and Facebook Ads, and start promoting your app.

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Google Ads

Run ads that encourage people
to install your app.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.

To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

Visit Google Ads
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Facebook Ads

Get more people to download
and engage with your app.

One of the easiest ways to promote your startup’s app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to get people to your app quickly.

The app installs advertising objectives, helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the traffic objective, or encourage specific actions in your app with the conversion objective.

Visit Facebook Ads

Recommended Advertising Platforms

Do you have a question? Find answers in the Knowledge Base or visit the Help Center.


App Blog

Get the latest mobile app growth strategies, trends and updates.

October 14, 2021
ASO report: analyze your keyword performance in seconds

Time is the longest distance between two places and good things come to those who wait. Here are two examples that describe the importance of time. But as an ASO Practitioner, nobody needs to tell you about how important time is. You are constantly checking the performance of keywords, comparing the results for specific dates, […]

October 8, 2021
Mobile marketing: paid growth strategies for grocery apps

The pandemic has greatly changed our shopping habits. During this time, food delivery apps quickly became one of the most in-demand types of applications. As a result, their mobile marketing strategies also became crowd-pulling. It also helps that they’re not only providing a real shopping experience but also quick delivery as well. The convenience of […]

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