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App Marketing

Connect with Google and Facebook Ads, and start promoting your app.

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Google Ads

Run ads that encourage people
to install your app.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.

To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

Visit Google Ads
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Facebook Ads

Get more people to download
and engage with your app.

One of the easiest ways to promote your startup’s app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to get people to your app quickly.

The app installs advertising objectives, helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the traffic objective, or encourage specific actions in your app with the conversion objective.

Visit Facebook Ads

Recommended Advertising Platforms

Do you have a question? Find answers in the Knowledge Base or visit the Help Center.

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App Blog

Get the latest mobile app growth strategies, trends and updates.

January 19, 2022
How to build an app gamification strategy for mobile user acquisition & retention

All of your mobile user acquisition efforts might be wasted if you can’t manage to maintain your user base. For this matter, app Gamification Strategy is an important subject that you should consider for better user engagement. StriveCloud’s research shows that it actually increases user retention by %500. Who wouldn’t want to quintuple their retention rate, right? So, […]

January 12, 2022
Tips for social media marketing based on your target audience

Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]

January 5, 2022
How to promote app updates and rebrands

If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]

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