As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.
To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.
One of the easiest ways to promote your startup’s app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to get people to your app quickly.
The app installs advertising objectives, helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the traffic objective, or encourage specific actions in your app with the conversion objective.
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