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App Marketing

Connect with Google and Facebook Ads, and start promoting your app.

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Google Ads

Run ads that encourage people
to install your app.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.

To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

Visit Google Ads
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Facebook Ads

Get more people to download
and engage with your app.

One of the easiest ways to promote your startup’s app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app, and use a custom call-to-action button like Shop Now or Play Game to get people to your app quickly.

The app installs advertising objectives, helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the traffic objective, or encourage specific actions in your app with the conversion objective.

Visit Facebook Ads

Recommended Advertising Platforms

Do you have a question? Find answers in the Knowledge Base or visit the Help Center.


App Blog

Get the latest mobile app growth strategies, trends and updates.

March 10, 2023
Designing An App

Designing an app is a multi-stage process that requires a deep understanding of user needs, business goals, and the technical requirements of the platform. With the proliferation of mobile devices, apps have become a critical part of people’s daily lives. Whether it’s for social networking, productivity, or entertainment, a well-designed app can provide users with […]

February 15, 2023
How To Develop An App

Developing an app can be an exciting process, but it can also be challenging. There are many factors to consider, from the concept of the app to the coding and design. In this article, we will explore the key steps to developing an app and offer tips for ensuring that the development process runs smoothly. […]

January 24, 2023
Apps An Integral Part Of Modern Technology

Apps, short for applications, have become an integral part of modern technology. These small software programs can be downloaded and installed on smartphones, tablets, and computers, and are designed to perform specific tasks. From social media and gaming to productivity and finance, there is an app for almost everything. The first apps were created for […]