How to promote productivity apps
Time management and efficiency remain the biggest concern for almost all of us and on a daily basis. There are many day-to-day tasks that we don’t perform by ourselves; thanks to the evolution of technology, we have various tools, machines, and above all, mobile apps that do all things on our behalf.
But we still most of us don’t have sufficient time to enjoy the beauty of life. Because the more tasks we perform, the more we have for the following hours. Due to this, many people have disturbed sleep regimes, and some don’t enjoy sound and peaceful sleep.
So what’s the remedy and what to do in these challenging times? Do you know that downshifting is a real and high trend at the moment, but not all of us can go for it?
However, almost all users can use productivity apps as a solution for this time management and efficiency. The trend of productivity apps is higher and beyond your expectations.
Well, if you find among such people who are suffering from this problem or you are an app developer or owner with a new productivity app that you want to present in front of people. Then this is a handy read for you as it will make you understand how to promote productivity apps in a fast and efficient manner. Let’ get started.
Let’s observe what your competitors are doing and how they are promoting their productivity apps on the Google Play Store and Apple App Store.
When promoting any app, regardless of its type, category, and type, it’s vital for you to conduct a thorough competitor analysis so that you can find the right monetization model. It also helps you to avoid the mistakes that your competitors are making while promoting their apps.
In the first case, we analyzed productivity apps on Google Play Store. The top positions were occupied proudly by the free productivity apps, then after a few found the Yahoo Mail.
Email strategies are essential, and these help people to keep their mailbox and messages well organized. While analyzing these apps, we noticed that the most downloaded and preferred apps were the ones that have passwords, photos, and different formats of files.
Meanwhile, we concluded that top grossing productivity apps are free on both stores, but users will have to pay some charges to use all the features of these apps, or you can say that for unlocking special features.
Best Ways To Promote Productivity Apps?
Looking for the best marketing strategies for productivity apps? We will show you some effective methods that you should consider when building a promotional plan for your app. Let’s explain.
Time is Money!
Start promoting your new productivity app now, don’t waste time. It is vital for you to take a good start as soon as possible. The point here is, If you have a marketing plan for your app, don’t linger on the process; don’t delay the process without any valid reason. Keep in mind that your productivity app is not like anything that needs a specific day of the week.
In fact, it’s never too early to promote or show your idea and to determine whether it is worth to invest your money and resources to develop it. However, you need to conduct proper market research.
Similarly, you need to observe your target audience and try whatever you can do to engage with them. Customers won’t know about your productivity apps unless and until you show them what it’s about. Furthermore, no other person can represent your app much efficiently than you.
However, remember that marketing and development form an excellent team, and it is crucial for the success of your mobile application. And if you cannot handle things all by yourself, you need to outsource the work or hire professionals to do the job for you.
There are many great service providers that can effectively take care of your app and business. Dropbox is an ideal example that allows users to discover and understand your app from the start and is perfect for attracting them.
Before You Launch The App
Of course, you want to promote your productivity app positively. Productivity is an area where the advantages of utilizing the app can be overvalued or undervalued. What encourages users to download a productivity app, and how it can help others?
Answer these questions before creating a marketing plan for your app. Your app shouldn’t be annoying or burdensome for users. Therefore, be vigilant and precisely define your goals and show users what and how your app is beneficial for them.
Your productivity app promotion strategies should be based on these critical factors:
- What does your target audience do?
- What are their actual problems and hurdles?
- Highlight prominent features that users will appreciate.
- Know all the platforms where your target users spend their time.
When you are all set for a mega launch, it’s essential to take a steady start as soon as possible. Before launching the app, ensure that it meets the set criteria for the app stores’ ranking. We understand that it is not possible to control every aspect, but at least you can influence them.
Focus is the main issue in recent times as there are many distractions around us. And you don’t have many hands to do all stuff at once, and the same applies to your users. That’s why keeping your mobile application as simple as possible is vital.
Try to avoid all kinds of flashy and useless stuff and design a simple and elegant user interface. Do you know about Pomodoro Technique? If you have a productivity app, then you must consider this tactic. It is beneficial for users to focus on one activity at a time, and they need short breaks while performing the task.
Don’t rush into things; instead, one at a time, and when it is finished, move on to the next one. Make your users understand this technique as it is beneficial for everyone.
Time is Precious!
Well, your time is precious, and it is the main reason that makes your target users download your mobile application in the first place. Your entire promotion strategy needs to focus on these two terms. No one likes to read lengthy posts and descriptions inside your mobile app store page.
Similarly, users don’t like to explore different activities of your app until your app provides them value. If they spend more of their precious time gauging their productivity than the set period for completing the tasks, your app is not beneficial for them.
You and your app need to act fast to convince users that it helps them fulfill their tasks timely. Try to analyze the combo of Evernote and Google Drive as it will help you in understanding the point.
Stay Away From Social Media!
Yes, you read it right! Don’t show your productivity app on social media networks. We never thought that we say something like this, but the fact is social media channels are the buddies of procrastination. This means they distract users and force them a bit from completing their compulsory tasks.
On social media, most users get busy with posts, messages, and comments on social media networks, and by doing so, they are unable to accomplish the defined goals in the first place. Since you are the owner of a productivity app, it is a reality this is not the ideal place to meet your users.
Instead, we will advise you to ponder your efforts on blogs and websites made to increase the efficiency of users. As an example, look at Instapaper. The app is promoted on alifeofproductivity.com with other similar apps in this broad category.
Use Ads Dynamic
If the users are busy and plugged in enough that they are looking for a reliable productivity app, you can think that they’re flooded with ads that they see while browsing and surfing. Furthermore, such users are also adapted to tuning out generic, universal ads as a part of the background.
Dynamic ads for mobile apps break through this traditional approach and “background noise.” How? Personalized ads are creative. Put simply, these mobile app ads are different and mainly based on the targeted audience or people viewing them.
Elements such as gender, device type, location, and many more help algorithms in assembling these template-based ads. These ads significantly enhance post-install conversion rates as they are more appealing to users, especially your target audience. So they will find dynamic ads more meaningful.
Re-Engage Old Users
Busy people install productivity apps with the intention but will help them in fulfilling their chores timely. However, some users think that such apps divert their attention soon afterward.
Just acquiring users is not enough, so it’s vital to adopt a re-engagement promotional strategy into your plan. Moreover, the average retention rate for an app is only 22 percent after three months or 90 days. That means that most users will churn only after three months or get bored of your mobile app. Some will delete your mobile app, and most will not be active on the app.
Promoting your productivity app to those users is another effective and affordable way to re-engage them. After all, we all know that it’s easier and inexpensive to retain customers than to grab new ones. There are several methods to do this.
First of all, you should seriously think about using dynamic retargeting ads to reflect wherever users left off the app in the funnel. This will allows you to improve your apps and enable you to reform your marketing strategy with the aim of motivating busy people to use the app.
People often need a timely, customized reminder to remember your app’s value and how it is valuable to users.
Push notifications are also effective in re-engaging the lost customers. You can prompt previous users to take specific actions as per their particular uses and behaviors.
However, it’s essential to allow people to modify their push notification settings to avoid getting irritated with them or by their frequency. Like dynamic ads, these are also highly useful than generic ones; customized push notifications are more impactful than massive broadcasts.
The best ways to promote productivity app involves timely and efficient targeting of the relevant users with highly personalized messaging regardless of which types of ads you use.
How Loyalty Programs can help your promotion strategy for productivity apps
The primary aim of loyalty programs is to enhance the app’s profile and create more supporters.
The loyalty program has various forms, such as partnerships with established and proper businesses. The idea is to generate ideal conditions for both parties. You will receive more user interactions with relevant users and attract new ones, while the people will get more valuable things.
The perfect example of this promotional strategy is Dropbox. This productivity mobile application uses an In-App Purchase, and the results are awesome.
To sum it up, result-oriented mobile app marketing timely and properly pinpoints who your ideal client is and how you can keep them up to date about your activities and business.
Well, we hope that this article provides you all the info needs to promote productivity apps efficiently and in the right way. We highlighted the essential things you need to pay attention to during the development stage and when designing your marketing plan for productivity apps. Keep in mind that time is money for you and your audience.
So, remain focus and ensure others that your app will help them manage their time in a smart way.