What are the best app marketing strategies?

What are the best app marketing strategies? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora:

If you have built a mobile app, you already have faced the tough turf of competition. If you want to stand out, use the following app marketing strategies that can guarantee success to a large extent.

Research target market.

To start marketing your app, you should define your target audience. Don’t try to reach everyone. Choose a particular group of consumers at which your product is aimed and create their profile. Define such important details as demographics, psychographics, habits, lifestyle. The effect will be stronger if you attract the target audience instead of all people.

Perform competitor research.

Knowing about your competitors will help you to communicate with your target audience, distinguish your business from competitors, improve your processes, and navigate challenges in your market. Determine their main advantages and try to improve on them.

Create a landing page that sells.

Create a mobile app landing page that keeps readers informed in a creative and unexpected way. Make sure that the key elements of your mobile app landing page are included: app name, features, clear call to action, promo video.

Make your app visible in app store.

This is a process of optimizing mobile apps to rank higher in an app store search results. The higher your app ranks in an app store search results, the more visible it is to potential customers. Main factors that affect your ASO:

  • Title – make it readable, focused and it should have a high recognition value.
  • Description – make sure to point out what problems your app solves and use keywords.
  • Icon – focus on one element that reflects your app’s essence and design it in a unique shape.
  • Screenshots – show an app’s core features and most important functions.

Create viral video content.

Humans are visual creatures, which is why videos are the most popular form of content today. You can create videos for YouTube as it’s a powerful tool to spread the word about your product. An effective way to market an app is to create a fun video using famous heroes or playing sensational memes.

If you want to create a promo video, keep it short and to the point, focus only on your app’s best features, and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.

Start a blog.

Tell your audience about the development process. Blogging can build interest around your product and provides better search visibility. Select target keywords, create quality content, and link to influencers to improve your blog’s search engine rankings.

Reach your audience with social networks.

Social media can help you to reach your potential customers more easily. Social networks provide you access to important data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements. For example, Facebook Ads allows you to customize advertising as accurately as possible since ads are targeted solely at your potential users.

Measure your app KPIs.

Regular analysis of your mobile app KPIs will help you gain the best insights into your idea so you’ll know how well your app is doing. Let’s consider the most important KPIs to pay attention to when assessing your app’s success.

Always keep in mind your users and their feelings about your app. When dealing with mobile application marketing, every detail is essential.

source: Forbes