Savvas Manelidis

July 12, 2023

Blog 76 days ago
Unlocking Success: A Comprehensive Guide to Mobile User Acquisition and Rewarded Monetization

In today’s highly competitive mobile app market, acquiring users and monetizing your app effectively are key factors for success. A well-crafted mobile user acquisition strategy, coupled with a robust rewarded monetization model, can significantly boost your app’s visibility, engagement, and revenue. In this blog post, we will explore the intricacies of mobile user acquisition, multi-reward […]

Savvas Manelidis

May 26, 2023

Blog 124 days ago
In-app Advertising: Types, Best Practices And Challenges

In recent years, in-app advertising has become a popular and effective way for companies to reach their target audience. In-app advertising refers to advertisements that are placed within mobile applications (apps) that users download and use on their smartphones or tablets. These ads can take many different forms, from banner ads to video ads, and […]

Savvas Manelidis

December 28, 2022

Blog 272 days ago
What Are The Best Advice For Crafting Incredible App Store Descriptions?

The app store description is one of the most significant aspects of your app. If you don’t grab potential customers’ attention with your opening sentence or paragraph, they will leave before they read anything else. How do you write a compelling app store description? What are the signs that yours is effective? We’re here to […]

Savvas Manelidis

December 15, 2022

Blog 285 days ago
The Ultimate ROAS Guide

Have you ever wondered what the return on ad spend (ROAS) is for your business? You’re in the right place if you’re unsure of how to calculate it or even what it is. To help you decide on the advertising budget for your business, this article will cover all the information you need to know […]

Savvas Manelidis

November 16, 2022

Blog 314 days ago
Is Your App Ready for the World Cup 2022 of FIFA?

World Cup 2022 is almost here! This will be a time full of sports, fun, and user activity! Research shows that users will be highly active on: Post Install Funnel Down Metrics DAU & MAU Retention Rates ROAS The FIFA World Cup is a big chance to grab users’ attention, and boost your app’s growth […]

Savvas Manelidis

October 19, 2022

Blog 342 days ago
8 App Marketing Tips for Halloween In 2022

Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the New Year. However, in terms of thematics Halloween differs from the rest and by doing so, it requires the isolated attention of mobile marketers. In this blog post, you will […]

Savvas Manelidis

September 20, 2022

Blog 372 days ago
Leveraging ASO And Campaign Automation To Scale Apple Search Ads

The impact of COVID-19 on the mobile app ecosystem continues. While some app categories experienced a rapid increase in user acquisition, others faced low volumes. The navigation app market was one of the hardest hit by the pandemic, but this is now changing. With more travelers on the road, the impressions and downloads of navigation […]

Savvas Manelidis

August 31, 2022

Blog 391 days ago
Influencer Performance Marketing Campaigns Explained

AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A form of acquiring users that has been molded from the ever-evolving media consumption habits of boomers, millennials and Gen Z’s. With this new format, advertisers are able to enhance their marketing […]

Savvas Manelidis

August 3, 2022

Blog 420 days ago
A Guide To Influencer Marketing And Its Role In App Advertising

When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among app owners and developers, along with many other types of businesses that want to expand their reach. According to one survey of 5,000 professionals, 90% of respondents found influencer marketing to be […]

Savvas Manelidis

July 20, 2022

Blog 433 days ago
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers

Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population, this isn’t a generation you should overlook. The majority of this generation’s members can become loyal users of all types of mobile apps, from games to lifestyle and e-commerce apps. […]