Savvas Manelidis

December 28, 2022

Blog 92 days ago
What Are The Best Advice For Crafting Incredible App Store Descriptions?

The app store description is one of the most significant aspects of your app. If you don’t grab potential customers’ attention with your opening sentence or paragraph, they will leave before they read anything else. How do you write a compelling app store description? What are the signs that yours is effective? We’re here to […]

Savvas Manelidis

December 15, 2022

Blog 106 days ago
The Ultimate ROAS Guide

Have you ever wondered what the return on ad spend (ROAS) is for your business? You’re in the right place if you’re unsure of how to calculate it or even what it is. To help you decide on the advertising budget for your business, this article will cover all the information you need to know […]

Savvas Manelidis

November 16, 2022

Blog 135 days ago
Is Your App Ready for the World Cup 2022 of FIFA?

World Cup 2022 is almost here! This will be a time full of sports, fun, and user activity! Research shows that users will be highly active on: Post Install Funnel Down Metrics DAU & MAU Retention Rates ROAS The FIFA World Cup is a big chance to grab users’ attention, and boost your app’s growth […]

Savvas Manelidis

October 19, 2022

Blog 163 days ago
8 App Marketing Tips for Halloween In 2022

Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the New Year. However, in terms of thematics Halloween differs from the rest and by doing so, it requires the isolated attention of mobile marketers. In this blog post, you will […]

Savvas Manelidis

September 20, 2022

Blog 192 days ago
Leveraging ASO And Campaign Automation To Scale Apple Search Ads

The impact of COVID-19 on the mobile app ecosystem continues. While some app categories experienced a rapid increase in user acquisition, others faced low volumes. The navigation app market was one of the hardest hit by the pandemic, but this is now changing. With more travelers on the road, the impressions and downloads of navigation […]

Savvas Manelidis

August 31, 2022

Blog 212 days ago
Influencer Performance Marketing Campaigns Explained

AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A form of acquiring users that has been molded from the ever-evolving media consumption habits of boomers, millennials and Gen Z’s. With this new format, advertisers are able to enhance their marketing […]

Savvas Manelidis

August 3, 2022

Blog 240 days ago
A Guide To Influencer Marketing And Its Role In App Advertising

When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among app owners and developers, along with many other types of businesses that want to expand their reach. According to one survey of 5,000 professionals, 90% of respondents found influencer marketing to be […]

Savvas Manelidis

July 20, 2022

Blog 254 days ago
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers

Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population, this isn’t a generation you should overlook. The majority of this generation’s members can become loyal users of all types of mobile apps, from games to lifestyle and e-commerce apps. […]

Savvas Manelidis

June 24, 2022

Blog 280 days ago
What Is Product Page Optimization?

Apple’s Product Page Optimization (PPO) is among the recent exciting features for app developers and marketers. With millions of apps available on the App Store, it is getting more and more difficult to get noticed. That’s why using product page optimization would surely give you an edge over your competition. What is product page optimization? […]

Savvas Manelidis

June 8, 2022

Blog 295 days ago
Fading Mobile Games Trends and How to Replace Them

The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the future of these games. Facebook played a major role in helping mobile games gain popularity in the first place, and visions for what a new emphasis on 3D and virtual […]