Savvas Manelidis

November 11, 2025

Blog 1 days ago
How To Increase App Conversion Rate: 10 Proven Tactics

In the competitive world of mobile apps, getting downloads is only half the battle — converting users into loyal, paying customers is where real success lies. Your app conversion rate reflects how effectively your product turns casual visitors or users into active participants, subscribers, or buyers. Whether you’re a startup launching a new app or […]

Savvas Manelidis

October 13, 2025

Blog 31 days ago
How Creative Optimization Fuels Programmatic Ad Success in 2025

In 2025, programmatic advertising continues to dominate the digital marketing landscape. With the rise of artificial intelligence (AI), real-time data analytics, and increasingly personalized user experiences, creative optimization has become the secret weapon behind high-performing programmatic campaigns. The days of static, one-size-fits-all ads are over. To win in today’s fast-evolving ecosystem, brands must merge data […]

Savvas Manelidis

July 4, 2025

Blog 132 days ago
Mobile App Monetization: Best Practices For Long-Term Growth

The mobile app ecosystem is more competitive than ever. With over 2 million apps in both the Apple App Store and Google Play Store, building an app is only the beginning. The real challenge? Monetizing it in a sustainable, user-friendly way that supports long-term growth. Whether you’ve launched a gaming app, productivity tool, or lifestyle […]

Savvas Manelidis

May 16, 2025

Blog 181 days ago
Mobile User Acquisition: The Definitive Guide For 2025

As mobile usage continues to soar in 2025, acquiring high-quality users has become both more important and more complex than ever. With millions of apps vying for attention across iOS and Android ecosystems, mastering mobile user acquisition (UA) is critical for growth, retention, and profitability. This definitive guide for 2025 dives deep into what’s changed, […]

Savvas Manelidis

March 13, 2025

Blog 244 days ago
How Loyalty & Rewards Apps Can Enhance Engagement And Revenue

In today’s digital-first economy, businesses are constantly searching for ways to increase customer engagement and drive higher revenue. One of the most effective strategies is implementing a loyalty and rewards app. These apps provide incentives for customers to make repeat purchases, engage with brands, and ultimately contribute to business growth. In this blog post, we’ll […]

Savvas Manelidis

January 22, 2025

Blog 295 days ago
Navigating App-Based Marketing: Tips For Maximizing Visibility And Downloads

The app marketplace is more competitive than ever. With millions of applications vying for attention on platforms like the Apple App Store and Google Play Store, achieving visibility and driving downloads requires a robust marketing strategy. Here, we’ll explore actionable tips to help you navigate the complex world of app-based marketing and maximize your app’s […]

Savvas Manelidis

December 23, 2024

Blog 325 days ago
How to Write App Descriptions: Strategies for Success in 2025

In the fast-evolving world of app marketplaces, crafting a compelling app description is more critical than ever. With millions of apps available on platforms like the Apple App Store and Google Play, standing out requires more than just a functional app; it requires a well-written, engaging, and SEO-friendly app description that captivates users and compels […]

Savvas Manelidis

November 14, 2024

Blog 364 days ago
The Rising Popularity Of Alternative App Stores: A New Era In Mobile App Distribution

In the ever-evolving world of mobile technology, app distribution is one of the most critical yet often overlooked aspects of the ecosystem. While Google Play and the Apple App Store remain dominant, the growing popularity of alternative app stores is reshaping the industry. Consumers and developers alike are increasingly exploring alternatives, drawn by benefits ranging […]

Thomas Theodoridis

July 16, 2024

Blog 485 days ago
Proven Mobile User Acquisition (UA) Strategies For Olympics 2024

The Olympics 2024 is not just a global sporting spectacle; it’s a massive opportunity for mobile app marketers to acquire new users. With billions of viewers tuning in from around the world, the Olympics offer a unique chance to attract and engage a diverse audience. To capitalize on this opportunity, you need a robust user […]

Savvas Manelidis

June 7, 2024

Blog 524 days ago
Mastering Visibility: How To Boost App Downloads

In today’s competitive app market, achieving high visibility is essential for driving downloads and user engagement. Here’s a comprehensive guide based on insights to help you boost your app downloads through effective visibility strategies. Understanding Visibility and Downloads Visibility in the app market directly correlates with download rates. Higher visibility means more users see your […]