Blog 9 days ago
What Is Product Page Optimization?

Apple’s Product Page Optimization (PPO) is among the recent exciting features for app developers and marketers. With millions of apps available on the App Store, it is getting more and more difficult to get noticed. That’s why using product page optimization would surely give you an edge over your competition. What is product page optimization? […]

Blog 25 days ago
Fading Mobile Games Trends and How to Replace Them

The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the future of these games. Facebook played a major role in helping mobile games gain popularity in the first place, and visions for what a new emphasis on 3D and virtual […]

Blog 67 days ago
How To Resolve These 10 Unique Challenges Of Mobile Marketing Campaigns

Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their mobile devices in their daily lives to complete a myriad of tasks, it’s important for businesses to make sure they get in front of these audiences. Effective mobile marketing can […]

Blog 81 days ago
Here are the cookie policies and laws you need to know

Every internet user ought to have a basic understanding of what cookies are or how they influence your browsing and online privacy. If you manage a website, you must be conversant with the rules and regulations affecting browser cookies or risk facing court action and fines. This article gives an overview of browser cookies and […]

Blog 88 days ago
Easter 2022: How To Position Your App For The Holiday

Easter 2022: How to Position Your App for the Holiday For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing efforts ahead of the holiday, you need to optimize your campaigns to connect with prospective and existing users. There are […]

Blog 123 days ago
How Marketing-as-a-Service Helps Businesses Grow

With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back. While it’s important for […]

Blog 179 days ago
How to promote app updates and rebrands

If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]

Blog 193 days ago
12 effective mobile marketing strategies for Christmas

One of the best times of the year to market your app is around Christmas, which remains one of the biggest holidays of the year. If you’re not already engaging in mobile app Christmas marketing, you’re missing out on a huge opportunity to reach audiences and increase user engagement and sales. With the right Christmas mobile marketing […]