The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the future of these games. Facebook played a major role in helping mobile games gain popularity in the first place, and visions for what a new emphasis on 3D and virtual […]
If you’re looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do so. Rewarded videos enable users to receive certain in-app rewards by viewing a short video ad for a set amount of time. Depending on the reward and the types of […]
Ever since Facebook’s announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to what it is and what changes it will bring to the virtual landscape. For app developers, it’s important to keep up with the trends developing around the Metaverse if they […]
Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their mobile devices in their daily lives to complete a myriad of tasks, it’s important for businesses to make sure they get in front of these audiences. Effective mobile marketing can […]
Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns offer numerous benefits when properly implemented. However, they can easily backfire if you don’t follow the best practices in place for them. If you use the wrong strategies, you might […]
Every internet user ought to have a basic understanding of what cookies are or how they influence your browsing and online privacy. If you manage a website, you must be conversant with the rules and regulations affecting browser cookies or risk facing court action and fines. This article gives an overview of browser cookies and […]
Easter 2022: How to Position Your App for the Holiday For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing efforts ahead of the holiday, you need to optimize your campaigns to connect with prospective and existing users. There are […]
Many companies consider paid user acquisition (UA) and app store optimization (ASO) as two separate teams with separate agendas, and mostly they are unaware of each other’s work. Despite this conventional wisdom of mobile user acquisition, both serve the same purpose: to drive higher conversion of quality users in a sustainable, yet scalable way while advertising […]