Uncategorized 39 days ago
OEM: How A Pre-Install Campaign Can Help Your Brand Image

When promoting your app and brand, you need to innovate with effective marketing strategies that get you in front of audiences. One of the best ways to do so is to use OEM (original equipment manufacturer) or pre-install campaigns, which can go a long way in building your brand image. These campaigns are unique and […]

Uncategorized 158 days ago
8 Rewarded Campaign Strategies That Backfire On Long-Term Customer Growth

Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns offer numerous benefits when properly implemented. However, they can easily backfire if you don’t follow the best practices in place for them. If you use the wrong strategies, you might […]

Uncategorized 228 days ago
Finding your target brand audience

For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]

Uncategorized 242 days ago
Your guide to creating a brand persona

One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]