Uncategorized 23 days ago
8 Rewarded Campaign Strategies That Backfire On Long-Term Customer Growth

Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns offer numerous benefits when properly implemented. However, they can easily backfire if you don’t follow the best practices in place for them. If you use the wrong strategies, you might […]

Uncategorized 93 days ago
Finding your target brand audience

For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]

Uncategorized 107 days ago
Your guide to creating a brand persona

One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]