Savvas Manelidis

August 3, 2022

Blog 633 days ago
A Guide To Influencer Marketing And Its Role In App Advertising

When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among app owners and developers, along with many other types of businesses that want to expand their reach. According to one survey of 5,000 professionals, 90% of respondents found influencer marketing to be […]

Savvas Manelidis

July 20, 2022

Blog 646 days ago
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers

Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population, this isn’t a generation you should overlook. The majority of this generation’s members can become loyal users of all types of mobile apps, from games to lifestyle and e-commerce apps. […]

Savvas Manelidis

June 24, 2022

Blog 672 days ago
What Is Product Page Optimization?

Apple’s Product Page Optimization (PPO) is among the recent exciting features for app developers and marketers. With millions of apps available on the App Store, it is getting more and more difficult to get noticed. That’s why using product page optimization would surely give you an edge over your competition. What is product page optimization? […]

Savvas Manelidis

June 8, 2022

Blog 688 days ago
Fading Mobile Games Trends and How to Replace Them

The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the future of these games. Facebook played a major role in helping mobile games gain popularity in the first place, and visions for what a new emphasis on 3D and virtual […]

Savvas Manelidis

April 27, 2022

Blog 730 days ago
How To Resolve These 10 Unique Challenges Of Mobile Marketing Campaigns

Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their mobile devices in their daily lives to complete a myriad of tasks, it’s important for businesses to make sure they get in front of these audiences. Effective mobile marketing can […]

Savvas Manelidis

April 13, 2022

Blog 744 days ago
Here are the cookie policies and laws you need to know

Every internet user ought to have a basic understanding of what cookies are or how they influence your browsing and online privacy. If you manage a website, you must be conversant with the rules and regulations affecting browser cookies or risk facing court action and fines. This article gives an overview of browser cookies and […]

Savvas Manelidis

April 6, 2022

Blog 751 days ago
Easter 2022: How To Position Your App For The Holiday

Easter 2022: How to Position Your App for the Holiday For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing efforts ahead of the holiday, you need to optimize your campaigns to connect with prospective and existing users. There are […]

Savvas Manelidis

March 30, 2022

Blog 758 days ago
How To Combine UA & ASO For Mobile Growth?

Many companies consider paid user acquisition (UA) and app store optimization (ASO) as two separate teams with separate agendas, and mostly they are unaware of each other’s work. Despite this conventional wisdom of mobile user acquisition, both serve the same purpose: to drive higher conversion of quality users in a sustainable, yet scalable way while advertising […]

Savvas Manelidis

March 2, 2022

Blog 786 days ago
How Marketing-as-a-Service Helps Businesses Grow

With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back. While it’s important for […]