Savvas Manelidis

April 6, 2022

Blog 991 days ago
Easter 2022: How To Position Your App For The Holiday

Easter 2022: How to Position Your App for the Holiday For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing efforts ahead of the holiday, you need to optimize your campaigns to connect with prospective and existing users. There are […]

Savvas Manelidis

March 30, 2022

Blog 998 days ago
How To Combine UA & ASO For Mobile Growth?

Many companies consider paid user acquisition (UA) and app store optimization (ASO) as two separate teams with separate agendas, and mostly they are unaware of each other’s work. Despite this conventional wisdom of mobile user acquisition, both serve the same purpose: to drive higher conversion of quality users in a sustainable, yet scalable way while advertising […]

Savvas Manelidis

March 2, 2022

Blog 1026 days ago
How Marketing-as-a-Service Helps Businesses Grow

With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back. While it’s important for […]

Savvas Manelidis

January 5, 2022

Blog 1082 days ago
How to promote app updates and rebrands

If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]

Savvas Manelidis

December 22, 2021

Blog 1096 days ago
12 effective mobile marketing strategies for Christmas

One of the best times of the year to market your app is around Christmas, which remains one of the biggest holidays of the year. If you’re not already engaging in mobile app Christmas marketing, you’re missing out on a huge opportunity to reach audiences and increase user engagement and sales. With the right Christmas mobile marketing […]

Savvas Manelidis

November 26, 2021

Blog 1122 days ago
How to ramp up your mobile-based advertising for the holiday shopping season

As the holidays approach, app owners need to know how to connect with audiences and make the most of this season. Throughout the winter, mobile apps see more engagement than ever, particularly as people receive mobile devices as gifts and begin downloading apps in tandem. Additionally, you’re likely to see plenty of activity among loyal […]

Savvas Manelidis

November 12, 2021

Blog 1136 days ago
What is boost campaign & how it benefits your ASO

What Is Boost Campaign & How It Benefits Your ASO  As per Statista, Google Playstore is packed with about 2.79 Million apps. Even this graph shows that ranking your app on top can be tricky. So in this case, boosting campaigns would be ideal. To know how it works, let’s get started. Getting to Know […]

Savvas Manelidis

October 29, 2021

Blog 1150 days ago
How to rapidly grow engagement with your new app

How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing apps, but you need to make sure users are consistently engaged. A surge of new users can look good, but retaining them is crucial to your app’s long-term success. […]

Savvas Manelidis

October 20, 2021

Blog 1159 days ago
How to localize your app with MobileAction

App Store Optimization is a multifaceted process where we need to perfect every aspect of our strategy from keyword optimization to conversion optimization. Although people often undervalue the keyword translation process, localization is a step that we just can not look over. Especially if we plan on going big and taking your app worldwide. Although English is a widely […]