Social media has come a long way from networking platforms to its current status as marketing platforms. The initial growth of platforms was due to the human urge to communicate and connect globally. However, that is not the case now. None of the social media platforms that are popular right now gained popularity just because […]
From the moment Apple announced the changes that would come to the App Store at the WWDC, app marketers started looking for ways to adapt their mobile user acquisition strategy for the new era of iOS 15 app marketing. However, what to expect from these changes and how to adjust marketing strategies to the new system […]
As the holidays approach, app owners need to know how to connect with audiences and make the most of this season. Throughout the winter, mobile apps see more engagement than ever, particularly as people receive mobile devices as gifts and begin downloading apps in tandem. Additionally, you’re likely to see plenty of activity among loyal […]
The holiday season is almost here. And as app marketers, we have to get ready before the storm. The discount days are eagerly awaited by shopping enthusiasts.”Black Friday”, which has been accepted as the beginning of the New Year’s shopping season since 1932, first started in the USA. In the shopping festival, which then spread […]
Garry Kasparov and the IBM supercomputer Deep Blue played two games, one in 1996 and the other in 1997. The first, Kasparov won, and Deep Blue won the second. But how is this related to aso competitor analysis? Let me explain. ASO is extremely similar to the game of chess. App stores are our chessboard […]
What Is Boost Campaign & How It Benefits Your ASO As per Statista, Google Playstore is packed with about 2.79 Million apps. Even this graph shows that ranking your app on top can be tricky. So in this case, boosting campaigns would be ideal. To know how it works, let’s get started. Getting to Know […]
How do you prepare yourself for the holiday season? Perhaps by putting a little hat on, exchanging gifts, changing locations, or maybe even by adjusting the way you talk. Well, seasonal app marketing is pretty much the same thing. Adapting your strategy to special events will increase your visibility and also conversions in the app […]
Do you think reviews like these affect ASO negatively? Most people would say yes because Jibreel gave a 2-star rating. However, there’s a twist to it. Some apps might get even more rankings and some may go down. To find out how to let’s see how app reviews impact ASO. 2 Ways App Reviews Impact ASO 1. […]