Savvas Manelidis

November 30, 2022

environment 506 days ago
Level Up Your App Marketing Strategy At FIFA World Cup 2022

From 20 November to 18 December, nearly half of the world’s population will be paying attention to the 2022 FIFA World Cup in Qatar. Meanwhile, marketers will be busy competing with one another to create effective campaigns. Sporting events on such a scale are great opportunities for mobile app targeting because sports fans are typically […]

Savvas Manelidis

May 11, 2022

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5 Foundational Metaverse Elements For App Monetization

Ever since Facebook’s announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to what it is and what changes it will bring to the virtual landscape. For app developers, it’s important to keep up with the trends developing around the Metaverse if they […]

Savvas Manelidis

March 16, 2022

environment 765 days ago
Everything Marketers Need to Know About Demand Side Platform and Supply Side Platform

The use of advertising technology platforms like DSPs (demand-side platforms) and SSPs (supply-side platforms) makes ad buying and selling more seamless than ever before. These two are the critical components used in the programmatic advertising ecosystem. Using these platforms makes supply and chain demand for digital ads consolidated through automation, making ads instantaneous. Technically, the […]

Savvas Manelidis

March 9, 2022

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Discover Your Competitors’ In-App Events with MobileAction!

In-App Events are now a significant part of the new App Store mobile user acquisition framework since they can impact your user engagement rates and improve your ASO game. We are thrilled to announce that we have launched a new feature for discovering In-App Events that will help you thrive in the new App Store. You can now track […]

Savvas Manelidis

February 2, 2022

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12 tips for marketing your app on valentine’s day in 2022

Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of February 14. Regardless of the app category, you’re in, Valentine’s Day is worth targeting to drive results early on in the year. With people in the U.S. alone expected to spend […]

Savvas Manelidis

January 12, 2022

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Tips for social media marketing based on your target audience

Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]

Savvas Manelidis

December 1, 2021

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iOS 15 app marketing with mobile experts: webinar recap

From the moment Apple announced the changes that would come to the App Store at the WWDC, app marketers started looking for ways to adapt their mobile user acquisition strategy for the new era of iOS 15 app marketing. However, what to expect from these changes and how to adjust marketing strategies to the new system […]

Savvas Manelidis

November 17, 2021

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ASO competitor analysis: find the best keywords for your next update

Garry Kasparov and the IBM supercomputer Deep Blue played two games, one in 1996 and the other in 1997. The first, Kasparov won, and Deep Blue won the second. But how is this related to aso competitor analysis? Let me explain. ASO is extremely similar to the game of chess. App stores are our chessboard […]

Savvas Manelidis

November 10, 2021

environment 891 days ago
Seasonal app marketing: how to prepare your app for the holiday season

How do you prepare yourself for the holiday season? Perhaps by putting a little hat on, exchanging gifts, changing locations, or maybe even by adjusting the way you talk. Well, seasonal app marketing is pretty much the same thing. Adapting your strategy to special events will increase your visibility and also conversions in the app […]