environment 7 days ago
Tips for social media marketing based on your target audience

Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]

environment 50 days ago
iOS 15 app marketing with mobile experts: webinar recap

From the moment Apple announced the changes that would come to the App Store at the WWDC, app marketers started looking for ways to adapt their mobile user acquisition strategy for the new era of iOS 15 app marketing. However, what to expect from these changes and how to adjust marketing strategies to the new system […]

environment 64 days ago
ASO competitor analysis: find the best keywords for your next update

Garry Kasparov and the IBM supercomputer Deep Blue played two games, one in 1996 and the other in 1997. The first, Kasparov won, and Deep Blue won the second. But how is this related to aso competitor analysis? Let me explain. ASO is extremely similar to the game of chess. App stores are our chessboard […]

environment 70 days ago
Seasonal app marketing: how to prepare your app for the holiday season

How do you prepare yourself for the holiday season? Perhaps by putting a little hat on, exchanging gifts, changing locations, or maybe even by adjusting the way you talk. Well, seasonal app marketing is pretty much the same thing. Adapting your strategy to special events will increase your visibility and also conversions in the app […]

environment 97 days ago
ASO report: analyze your keyword performance in seconds

Time is the longest distance between two places and good things come to those who wait. Here are two examples that describe the importance of time. But as an ASO Practitioner, nobody needs to tell you about how important time is. You are constantly checking the performance of keywords, comparing the results for specific dates, […]

environment 125 days ago
How to boost app downloads with facebook ads

In the era of social media, Facebook has taken over as a leading platform for advertising. Whether you are running an ad campaign or just want to build up your brand’s reach, it can do this all for you. Facebook is excellent to get in touch with the relevant audience, but you can also use […]