Developing an app can be an exciting process, but it can also be challenging. There are many factors to consider, from the concept of the app to the coding and design. In this article, we will explore the key steps to developing an app and offer tips for ensuring that the development process runs smoothly. […]
As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. With so many competing apps on the market, it’s easy to get lost in app stores, which is why you need to do what you can to stand out. Even […]
With the release of App Store Product Page Optimization along with In-app Events, the ASO game has drastically changed in the App Store. This means that if you are an ASO or UA Manager, or work in mobile marketing, you will need to utilize these new features to keep up with your competitors. It also means that […]
All of your mobile user acquisition efforts might be wasted if you can’t manage to maintain your user base. For this matter, app Gamification Strategy is an important subject that you should consider for better user engagement. StriveCloud’s research shows that it actually increases user retention by %500. Who wouldn’t want to quintuple their retention rate, right? So, […]
One of the keys to a successful app is good conversion rate optimization (CRO), which leads to high conversion rates as people convert from prospects to loyal users and customers. However, it’s important to know what app conversion optimization entails and how to improve it to get the most from it. In this guide, we’ll […]
When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting your ads, they’ll be far less likely to connect with your audience and increase brand awareness or sales. To get the most from your marketing budget, building specific buyer personas around […]
The holiday season is almost here. And as app marketers, we have to get ready before the storm. The discount days are eagerly awaited by shopping enthusiasts.”Black Friday”, which has been accepted as the beginning of the New Year’s shopping season since 1932, first started in the USA. In the shopping festival, which then spread […]
Black Friday remains one of the best holidays for businesses, with plenty of opportunities to promote their products and services and boost sales. The same goes for mobile app developers, who can promote their apps in creative ways while encouraging more downloads and in-app purchases. Advertising in the days leading up to and on Black Friday […]
The iOS 15 update that was released by Apple last month at WWDC21 seems to have changed the world of mobile marketing in many ways. One of the highlights of this update is the changes in App Store Optimization. With this update, app owners will be able to increase conversion rates on the product page […]
You want to develop a mobile app and create one that users won’t abandon after using it once. In 2019, 25% of users left apps after one use, and only 32% of users are still around after opening ten sessions. You don’t want your app to be a casualty of these stats, so you need to figure […]
