App Blog

Get the latest mobile app growth strategies, trends and updates.

April 27, 2022
How To Resolve These 10 Unique Challenges Of Mobile Marketing Campaigns

Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their mobile devices in their daily lives to complete a myriad of tasks, it’s important for businesses to make sure they get in front of these audiences. Effective mobile marketing can […]

April 20, 2022
8 Rewarded Campaign Strategies That Backfire On Long-Term Customer Growth

Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns offer numerous benefits when properly implemented. However, they can easily backfire if you don’t follow the best practices in place for them. If you use the wrong strategies, you might […]

April 13, 2022
Here are the cookie policies and laws you need to know

Every internet user ought to have a basic understanding of what cookies are or how they influence your browsing and online privacy. If you manage a website, you must be conversant with the rules and regulations affecting browser cookies or risk facing court action and fines. This article gives an overview of browser cookies and […]

April 6, 2022
Easter 2022: How To Position Your App For The Holiday

Easter 2022: How to Position Your App for the Holiday For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing efforts ahead of the holiday, you need to optimize your campaigns to connect with prospective and existing users. There are […]

March 16, 2022
Everything Marketers Need to Know About Demand Side Platform and Supply Side Platform

The use of advertising technology platforms like DSPs (demand-side platforms) and SSPs (supply-side platforms) makes ad buying and selling more seamless than ever before. These two are the critical components used in the programmatic advertising ecosystem. Using these platforms makes supply and chain demand for digital ads consolidated through automation, making ads instantaneous. Technically, the […]

March 9, 2022
Discover Your Competitors’ In-App Events with MobileAction!

In-App Events are now a significant part of the new App Store mobile user acquisition framework since they can impact your user engagement rates and improve your ASO game. We are thrilled to announce that we have launched a new feature for discovering In-App Events that will help you thrive in the new App Store. You can now track […]