Have you ever wondered what the return on ad spend (ROAS) is for your business? You’re in the right place if you’re unsure of how to calculate it or even what it is. To help you decide on the advertising budget for your business, this article will cover all the information you need to know […]
From 20 November to 18 December, nearly half of the world’s population will be paying attention to the 2022 FIFA World Cup in Qatar. Meanwhile, marketers will be busy competing with one another to create effective campaigns. Sporting events on such a scale are great opportunities for mobile app targeting because sports fans are typically […]
World Cup 2022 is almost here! This will be a time full of sports, fun, and user activity! Research shows that users will be highly active on: Post Install Funnel Down Metrics DAU & MAU Retention Rates ROAS The FIFA World Cup is a big chance to grab users’ attention, and boost your app’s growth […]
We proudly announce that with MobileAction you can now track both live and ended in-app events in your category on a single page! Simply go to App Intelligence and click on the In-App Events. To customize your research, you can filter in-app events by category, country, and date. What are In-App Events? They are timely […]
Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the New Year. However, in terms of thematics Halloween differs from the rest and by doing so, it requires the isolated attention of mobile marketers. In this blog post, you will […]
Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use demand-side platforms (DSPs) to automate this process. In turn, you can spend less time searching for publishers and spend more time on other important matters. At the same time, you […]
The impact of COVID-19 on the mobile app ecosystem continues. While some app categories experienced a rapid increase in user acquisition, others faced low volumes. The navigation app market was one of the hardest hit by the pandemic, but this is now changing. With more travelers on the road, the impressions and downloads of navigation […]
AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A form of acquiring users that has been molded from the ever-evolving media consumption habits of boomers, millennials and Gen Z’s. With this new format, advertisers are able to enhance their marketing […]