March 16, 2022

Everything Marketers Need to Know About Demand Side Platform and Supply Side Platform

The use of advertising technology platforms like DSPs (demand-side platforms) and SSPs (supply-side platforms) makes ad buying and selling more seamless than ever before. These two are the critical components used in the programmatic advertising ecosystem. Using these platforms makes supply and chain demand for digital ads consolidated through automation, making ads instantaneous. Technically, the […]

March 9, 2022

Discover Your Competitors’ In-App Events with MobileAction!

In-App Events are now a significant part of the new App Store mobile user acquisition framework since they can impact your user engagement rates and improve your ASO game. We are thrilled to announce that we have launched a new feature for discovering In-App Events that will help you thrive in the new App Store. You can now track […]

March 2, 2022

How Marketing-as-a-Service Helps Businesses Grow

With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back. While it’s important for […]

February 23, 2022

A Comprehensive Guide to App Marketing in 2022

As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. With so many competing apps on the market, it’s easy to get lost in app stores, which is why you need to do what you can to stand out. Even […]

February 16, 2022

App Store Product Page Optimization: Growing Your App through Experimentation

With the release of App Store Product Page Optimization along with In-app Events, the ASO game has drastically changed in the App Store. This means that if you are an ASO or UA Manager, or work in mobile marketing, you will need to utilize these new features to keep up with your competitors. It also means that […]

February 9, 2022

Finding your target brand audience

For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]

February 2, 2022

12 tips for marketing your app on valentine’s day in 2022

Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of February 14. Regardless of the app category, you’re in, Valentine’s Day is worth targeting to drive results early on in the year. With people in the U.S. alone expected to spend […]

January 26, 2022

Your guide to creating a brand persona

One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]