App Blog

Get the latest mobile app growth strategies, trends and updates.

March 2, 2022
How Marketing-as-a-Service Helps Businesses Grow

With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back. While it’s important for […]

February 23, 2022
A Comprehensive Guide to App Marketing in 2022

As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. With so many competing apps on the market, it’s easy to get lost in app stores, which is why you need to do what you can to stand out. Even […]

February 9, 2022
Finding your target brand audience

For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]

February 2, 2022
12 tips for marketing your app on valentine’s day in 2022

Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of February 14. Regardless of the app category, you’re in, Valentine’s Day is worth targeting to drive results early on in the year. With people in the U.S. alone expected to spend […]

January 26, 2022
Your guide to creating a brand persona

One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]

January 19, 2022
How to build an app gamification strategy for mobile user acquisition & retention

All of your mobile user acquisition efforts might be wasted if you can’t manage to maintain your user base. For this matter, app Gamification Strategy is an important subject that you should consider for better user engagement. StriveCloud’s research shows that it actually increases user retention by %500. Who wouldn’t want to quintuple their retention rate, right? So, […]

January 12, 2022
Tips for social media marketing based on your target audience

Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]