Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of February 14. Regardless of the app category, you’re in, Valentine’s Day is worth targeting to drive results early on in the year. With people in the U.S. alone expected to spend […]
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]
All of your mobile user acquisition efforts might be wasted if you can’t manage to maintain your user base. For this matter, app Gamification Strategy is an important subject that you should consider for better user engagement. StriveCloud’s research shows that it actually increases user retention by %500. Who wouldn’t want to quintuple their retention rate, right? So, […]
Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]
One of the keys to a successful app is good conversion rate optimization (CRO), which leads to high conversion rates as people convert from prospects to loyal users and customers. However, it’s important to know what app conversion optimization entails and how to improve it to get the most from it. In this guide, we’ll […]
One of the best times of the year to market your app is around Christmas, which remains one of the biggest holidays of the year. If you’re not already engaging in mobile app Christmas marketing, you’re missing out on a huge opportunity to reach audiences and increase user engagement and sales. With the right Christmas mobile marketing […]
When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting your ads, they’ll be far less likely to connect with your audience and increase brand awareness or sales. To get the most from your marketing budget, building specific buyer personas around […]