Many companies consider paid user acquisition (UA) and app store optimization (ASO) as two separate teams with separate agendas, and mostly they are unaware of each other’s work. Despite this conventional wisdom of mobile user acquisition, both serve the same purpose: to drive higher conversion of quality users in a sustainable, yet scalable way while advertising […]
There are many ways for mobile apps to use ads for monetization, including banner ads, interstitial ads, and more. Today, some of the most common types of ads that apps use are rewarded ads, also known as incentivized ads. These ads offer numerous benefits for app owners, advertisers, and users alike. Unlike other types of […]
The use of advertising technology platforms like DSPs (demand-side platforms) and SSPs (supply-side platforms) makes ad buying and selling more seamless than ever before. These two are the critical components used in the programmatic advertising ecosystem. Using these platforms makes supply and chain demand for digital ads consolidated through automation, making ads instantaneous. Technically, the […]
In-App Events are now a significant part of the new App Store mobile user acquisition framework since they can impact your user engagement rates and improve your ASO game. We are thrilled to announce that we have launched a new feature for discovering In-App Events that will help you thrive in the new App Store. You can now track […]
With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back. While it’s important for […]
As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. With so many competing apps on the market, it’s easy to get lost in app stores, which is why you need to do what you can to stand out. Even […]
With the release of App Store Product Page Optimization along with In-app Events, the ASO game has drastically changed in the App Store. This means that if you are an ASO or UA Manager, or work in mobile marketing, you will need to utilize these new features to keep up with your competitors. It also means that […]
For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]