As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. With so many competing apps on the market, it’s easy to get lost in app stores, which is why you need to do what you can to stand out. Even […]
With the release of App Store Product Page Optimization along with In-app Events, the ASO game has drastically changed in the App Store. This means that if you are an ASO or UA Manager, or work in mobile marketing, you will need to utilize these new features to keep up with your competitors. It also means that […]
For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are likely to create more generic advertising and marketing campaigns that don’t resonate with prospects. If you can take the time to learn about who your audience is and what they […]
Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of February 14. Regardless of the app category, you’re in, Valentine’s Day is worth targeting to drive results early on in the year. With people in the U.S. alone expected to spend […]
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]
All of your mobile user acquisition efforts might be wasted if you can’t manage to maintain your user base. For this matter, app Gamification Strategy is an important subject that you should consider for better user engagement. StriveCloud’s research shows that it actually increases user retention by %500. Who wouldn’t want to quintuple their retention rate, right? So, […]
Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook and Twitter to Instagram and TikTok, there is a wide variety of platforms to choose from for marketing and advertising. While many businesses may opt to target as many of […]
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates or rebrand your app. Periodic updates and rebrands can help ensure your app is at its best and that your brand develops into an industry leader. While updates and rebrands […]