How do you prepare yourself for the holiday season? Perhaps by putting a little hat on, exchanging gifts, changing locations, or maybe even by adjusting the way you talk. Well, seasonal app marketing is pretty much the same thing. Adapting your strategy to special events will increase your visibility and also conversions in the app […]
Do you think reviews like these affect ASO negatively? Most people would say yes because Jibreel gave a 2-star rating. However, there’s a twist to it. Some apps might get even more rankings and some may go down. To find out how to let’s see how app reviews impact ASO. 2 Ways App Reviews Impact ASO 1. […]
How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing apps, but you need to make sure users are consistently engaged. A surge of new users can look good, but retaining them is crucial to your app’s long-term success. […]
Black Friday remains one of the best holidays for businesses, with plenty of opportunities to promote their products and services and boost sales. The same goes for mobile app developers, who can promote their apps in creative ways while encouraging more downloads and in-app purchases. Advertising in the days leading up to and on Black Friday […]
Do you have an app idea for a new art or design related app? Or are you looking to promote your existing art and design app? If so, some simple steps will help get the word out about your product. Whether it’s promoting on social media, blogs, or other digital marketing strategies, these tips can […]
App Store Optimization is a multifaceted process where we need to perfect every aspect of our strategy from keyword optimization to conversion optimization. Although people often undervalue the keyword translation process, localization is a step that we just can not look over. Especially if we plan on going big and taking your app worldwide. Although English is a widely […]
The iOS 15 update that was released by Apple last month at WWDC21 seems to have changed the world of mobile marketing in many ways. One of the highlights of this update is the changes in App Store Optimization. With this update, app owners will be able to increase conversion rates on the product page […]
Time is the longest distance between two places and good things come to those who wait. Here are two examples that describe the importance of time. But as an ASO Practitioner, nobody needs to tell you about how important time is. You are constantly checking the performance of keywords, comparing the results for specific dates, […]