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App Blog

Get the latest mobile app growth strategies, trends and updates.

November 17, 2021
ASO competitor analysis: find the best keywords for your next update

Garry Kasparov and the IBM supercomputer Deep Blue played two games, one in 1996 and the other in 1997. The first, Kasparov won, and Deep Blue won the second. But how is this related to aso competitor analysis? Let me explain. ASO is extremely similar to the game of chess. App stores are our chessboard [โ€ฆ]

November 12, 2021
What is boost campaign & how it benefits your ASO

What Is Boost Campaign & How It Benefits Your ASO  As per Statista, Google Playstore is packed with about 2.79 Million apps. Even this graph shows that ranking your app on top can be tricky. So in this case, boosting campaigns would be ideal. To know how it works, letโ€™s get started. Getting to Know [โ€ฆ]

November 10, 2021
Seasonal app marketing: how to prepare your app for the holiday season

How do you prepare yourself for the holiday season? Perhaps by putting a little hat on, exchanging gifts, changing locations, or maybe even by adjusting the way you talk. Well, seasonal app marketing is pretty much the same thing. Adapting your strategy to special events will increase your visibility and also conversions in the app [โ€ฆ]

November 3, 2021
How do app ratings and reviews affect ASO & its best practices?

Do you think reviews like these affect ASO negatively? Most people would say yes because Jibreel gave a 2-star rating. However, thereโ€™s a twist to it. Some apps might get even more rankings and some may go down. To find out how to letโ€™s see how app reviews impact ASO. 2 Ways App Reviews Impact ASO  1. [โ€ฆ]

October 29, 2021
How to rapidly grow engagement with your new app

How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing apps, but you need to make sure users are consistently engaged. A surge of new users can look good, but retaining them is crucial to your appโ€™s long-term success. [โ€ฆ]

October 27, 2021
A guide to black friday marketing strategies for mobile apps

Black Friday remains one of the best holidays for businesses, with plenty of opportunities to promote their products and services and boost sales. The same goes for mobile app developers, who can promote their apps in creative ways while encouraging more downloads and in-app purchases. Advertising in the days leading up to and on Black Friday [โ€ฆ]

October 22, 2021
How to promote art and design apps

Do you have an app idea for a new art or design related app? Or are you looking to promote your existing art and design app? If so, some simple steps will help get the word out about your product. Whether itโ€™s promoting on social media, blogs, or other digital marketing strategies, these tips can [โ€ฆ]