So, you prepared a killer keyword list through competitor analysis and now it has come to targeting those keywords. You are very close to taking your App Store Optimization strategy to the next level. But wait… how many of your selected keywords are you targeting in your new title? Are any of them overlapping? Or perhaps you’ve […]
Reading is a culture that, even though threatened, will never die. Whether for leisure, educational, spiritual, or personal development purposes, people will always find a need for books. Several people will argue that nothing beats the feeling of holding a physical book, flipping its papers, and perceiving that distinctive book smell that draws you further […]
Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying clothes”, […]
App Advertising is a tough business. App marketers use various distribution channels, spend tons of money, and hope to become visible to prospective customers. Our Ad Intelligence data shows that the top advertising apps sometimes use up to 15 different user acquisition channels to drive more traffic to their app listing pages. Such marketing networks include traditional […]
Getting featured on the Apple App Store can help improve your visibility and increase your downloads. But how do you stand out from the thousands of apps that are published on the App Store every month? Why should your app be featured instead of the other hundreds of apps? One way to take your place amongst […]
After launching a fantastic app, you wait for the dreamed success to happen. But, after months, your app might still be a drop in an entire ocean of mobile apps. You must be asking yourself if this is just about you or your mobile app business is dying. Well, as a thriving field, the mobile […]
When launching an app, planning your business to grow every day is one of the hardest practices. That means boosting your app store ranking by working on some specific strategies. If you want your app to succeed, you will need to put some effort into mobile app ranking. This RankMyAPP article will show you how. Keep reading. […]
Let’s dive right in by asking what is App Store Optimization. App Store Optimization is a two-step process that aims to increase the visibility of your app as well as your Conversion Rates by a set of different practices. App Store Optimization has a quite wide scope and requires know-how in different areas. For example, you need […]